6 Steps To Creating A High Converting Squeeze Page

Whether you’re aware of what squeeze pages are in internet marketing or not, it’s time to make them a serious part of your online success.

Why? Because squeeze pages are designed to help you build a list of prospective buyers that you can email over and over again and add momentum to your online profits for years to come.

First, let me explain why you really cannot afford to leave squeeze pages out of your marketing mix:

Most people who visit your web pages will not buy. It’s a well known fact and cannot be avoided. IT is also fact that  many reasons they do not buy right away, including trust, not having the money available and also being distracted by their surroundings (such as screaming kids or a blaring TV). So how do we improve our ability to close or create a sale?

By capturing a name and email address via the squeeze page and staying in touch with that person in order to close the sale over time.  The fact is, we just are not typically ready to pull out our credit cards upon first exposure to a product. As an online marketer, it is vastly important to remain positioned so that when a prospect is ready to actually buy, or if they just need a little nudge to remind them to buy, they will buy from you.

Another reason to build a list via a squeeze page is because you have the opportunity to sell more related products to that list of people over time. Not only can you close down on one sale for the initial item, but you can also consider promoting complimentary products that your list subscribers will appreciate.

We build trust and long term security for our online businesses through list building, but it is hard when you are unable to get people to sign up in the first place. That’s why a squeeze page is so effective, because it literally forces a person to opt in to your list in exchange for valuable, free information or rewards (what I like to call “list bait”).

There’s no distraction, just action, and this is the power that well designed squeeze pages can offer.

So here are the 6 steps to transform (or create) your killer squeeze page:

1. Use professional graphics and a nice, clean layout. This will inspire trust and help towards removing any doubts about what your intent is;

2. Sell your free information just as you would the actual product. Remember that people are busy and untrusting, so you really need to emphasize the main benefits of handing over their name and email address.

3. Remove all distraction. A squeeze page is designed with one thing in mind, nothing else…to capture a name and email address. It is surprising how many pages I see with other ads, tons of links and too much text going on. Just give the visitor enough clear cut reasons to opt in, no more and no less.

4. Use call to action phrases. It’s a proven fact that people respond better when actually asked (or told) to do something specific. It makes sense when you think about it, and a simple “fill out your name and email address to the left/right” is all it takes. This should be obvious to more experienced marketers, but you’d be amazed at how many people miss this.

5. Tell them what’s coming. Make sure you let the reader know what will happen next and exactly when it will happen. This will improve the opt-in rate and reduce distraction on the other side of the opt in after taking action.

6. Use a serious disclaimer. Show the visitor that you’re not interested in spamming and where possible, try to reinforce this by referring to your auto responder policies which will do everything they can to stop spamming occurring within their network of customers.

So that’s it. 6 actionable tips for you to implement today.

I know, easier said than done. I recommend starting out with a good squeeze page template, and re-working it to meet your own needs.

Here’s a couple free squeeze page templates for you to use.